Planning early is a critical first step to making the most of your Mobile World Congress (MWC) presence. Involve your B2B tech PR agency partner as soon as possible so you can build an effective strategy. We can help with planning briefings at your booth as well as execute targeted media campaigns. We have extensive expertise working with telecom clients to make MWC a success. Our PR and AR strategies are designed to support you through pre-event, on-site, and post-event.
We start with a collaborative kickoff meeting to listen and learn about what your goals are and what you’ll be presenting in terms of company and product news. We take these learnings and turn them into a comprehensive strategy that includes the media and analysts we’ll target for briefings and the campaigns we’ll create to engage your key audiences.
Following on-site interviews, we’ll handle any follow-up and prepare a detailed report of all the resulting media coverage, analyst engagements, and thought leadership exposure for your brand.
Here are some additional top tips for making the most of your MWC presence:
Clearly define your goals for attending MWC. Is it to create brand awareness? Launch a new product? Secure funding or investment? MWC is a hefty investment of time, budget, and resources. You need to determine the main objective for attending and then be laser-focused about how you’ll go about reaching your goals.
Start early. MWC requires a well-thought-out PR strategy. This means no throwing it together two weeks before the event. We recommend starting several months before, – now being the ideal time to plan MWC Barcelona 2025. Include your PR team in your planning and align your announcements to the show’s key themes and trends. Read here: Aligning PR to tech trends at MWC 2025 can optimise event ROI – TechComms
Plan announcements strategically. In addition to determining how your news fits into the trends/themes impacting digital connectivity, you also need to decide if it’s better to announce any major product updates or launches before the event. Whilst during the event may seem ideal, it’s difficult to get the attention of key media and analysts who are trying to cover an overwhelming amount of news items.
Keep it professional. Gimmicks or outlandish stunts to attract attention can backfire. We’re not saying don’t make it fun, we’re just cautioning against doing anything that would be a poor reflection on your brand. Choose to delight and entertain in a professional manner.
Factor in enough time. The show is huge and getting from one side of the show floor to the other is a lot of steps. Great for our heart health, but not so great for making it to/from interview appointments with journalists and analysts. Be sure to leave plenty of time between meetings to allow time to get to where you need to be. We also recommend keeping journalists’ mobile numbers handy in case you need to contact them urgently due to inevitable delays or distractions.
Let us help you build an effective MWC presence with a cohesive PR and AR strategy to support your success. Contact us.
