TechComms set out to boost Luzern eCommerce’s leadership presence on LinkedIn. We implemented a targeted strategy focused on sharing thought leadership articles, industry insights and topical news to position executives as authoritative voices in their field contribute to broader industry conversations. The results showed consistent engagement, follower growth, and a strengthened industry presence.
TechComms created 315 social media posts over a period of 26 months, each personalised to reflect each executive’s voice while staying aligned with Luzern’s overall strategy. We regularly reviewed performance, adjusted our approach along the way to keep engagement high and content relevant.
Result highlights:
- Growing the Audience – Luzern’s executives saw a 14% increase in LinkedIn followers year over year.
- Consistent Engagement – On average, each post reached 700 impressions and got 15 likes, showing steady interaction.
- Boosting Industry Credibility – With 315 organic posts, Luzern eCommerce strengthened its presence as a thought leader.
The Impact of a Well-Planned Social Strategy in PR
By regularly sharing insightful content and actively participating in industry conversations, Luzern eCommerce’s leadership strengthened their credibility and expanded their reach. The results highlight how a well-executed social media strategy can boost brand presence and establish executives as industry thought leaders.
Read the case study here: https://bit.ly/3EENpzg
If you are interested in learning more about how we can help your with a b2b tech pr social strategy, please reach out to us.
