Here’s a sneak peek at some key tech trends and themes the media and analysts will be focusing on at Mobile World Congress (MWC) 2025.
- AI advancements
A hot topic is the growing importance of leveraging and democratising artificial intelligence (AI) in device development for enhanced user experiences and optimised connectivity. Another focus area is the integration of AI into commercial PCs and smart devices, highlighting improved user experiences and sustainability efforts. And the convergence of health technologies and wearable AI, with companies introducing innovative devices focused on improving wellness and user experiences, will be on full display at MWC.
- 5G expansions
The application of network analytics to drive end-to-end insights, and AI used to help build more-intelligent services using 5G cloud core capabilities will be well-covered. Plenty of discussion around 3GPP Release 17 and standalone 5G, which is available now, and what applications Release 18 and 5G-Advanced will enable quite soon will be on tap. New capabilities led by APIs looking at some of the quality-of-service benefits for standalone 5G will also continue to be a hot topic.
- Connected IoT devices
Collaboration within the mobile ecosystem remains a critical discussion point as the landscape grows more complex. Greater automation and cost-efficient networks are essential to unlocking the full potential of connected technologies – for the business and consumer world.
- Enterprise re-invent
Enterprise organisations have a duty to evolve and reevaluate their internal processes and business models to adapt to the changes in technologies includcling AI, 5G, Edge Computing, Cloud, Quantum Computing, Computer Vision and Blockchain.
MWC 2025: Future-focused discussion themes
In addition to a focus on the digital connectivity innovations noted above, this year’s event theme invites discussions around connecting, converging, and creating. MWC 2025 is set to bring together the business leaders and technologists who are changing the game, and influencing the future of connectivity. Discussions are planned to highlight how quantum computing is redefining the future as well as giving a real-world look at the state of digital technology evolution.
- Quantum computing
Quantum computing, which promises to solve problems up to 100 million times faster is pushing the boundaries of interaction, AI, and transforming industries one by one.
This track will feature the latest use cases and insightful discussions on how these transformative technologies will redefine our future.
- Digital technology evolution
Profound shifts in digital evolution means technology companies worldwide must realign their values to prioritise environmental sustainability, gender equality, and social responsibility.
We recommend aligning your products and company news around these trends and themes to gain the attention of media and analysts at MWC.
Work with us to successfully engage with the key analysts and media at MWC. Learn more about our strategic B2B PR and AR programme, contact us.
