Luzern eCommerce helps brands accelerate eCommerce business and meet buyers where they like to shop, Amazon, marketplaces, and social platforms.
A strategic multi-tiered approach
To enhance Luzern eCommerce’s brand presence, we developed a multi-tiered b2b tech PR and AR programme, including analyst relations, media relations, social media engagement, and content creation. The goal was to secure high-impact coverage in key industry publications across the UK and US.
Measurable success of the b2b tech PR and AR programme
Between January 2021 and January 2025, TechComms secured nearly 100 media articles across 33 publications – over 15.8 million. Notably, 45% of the coverage consisted of guest articles in top-tier publications, including Internet Retailing, Total Retail, Retail Times, and Channel X.
TechComms also facilitated 10 high-profile interviews and commentary placements in Retail Gazette, PCR, Silicon, and The Retail Bulletin. Additionally, they arranged key analyst meetings with leading analyst firms such as Gartner, IDC, Insider Intelligence, and Forrester.
Driving engagement with strategic content
Supporting its b2b PR efforts, TechComms developed two industry white papers:
How eCommerce Brands Can Achieve 10x Growth with Marketplaces
European eCommerce Industry Report: What eCommerce Decision Makers Really Feel About the Challenges of Selling on Amazon.
With TechComms’ expertise, Luzern eCommerce continues solidifying its position as a thought leader in the eCommerce space, reinforcing its authority and industry influence.
If you are interested in learning more about how we can help your company grow your b2b tech pr brand visibility, please reach out to us.
