CAMPAIGN HIGHLIGHTS
1. Leveraged a tailored social media strategy to develop several Luzern executive profiles, showcasing their expertise through thought leadership content, industry insights, and topical news in engaging social posts.
2. Created 315 organic social posts between 2022 and 2024, aligning with each executive’s personal brand and Luzern’s broader strategic pillars.
3. Executives achieved an impressive average year-over-year (YoY) follower growth of 14%, with each post garnering an average of 700 impressions and 15 likes.
BACKGROUND
Luzern eCommerce, a pioneer in the eCommerce space, helps brands navigate the complexities of eCommerce selling – from the fundamentals to the development and roll-out of complex channel strategies and cross-border expansion plans.
They excel at helping brands accelerate eCommerce business and meet buyers where they like to shop: on Amazon and other marketplaces, direct on a branded online store, or on their favourite social platform.
STRATEGY
TechComms built an organic social strategy designed to build the online presence and engagement for Luzern eCommerce’s leadership team on LinkedIn. The approach focused on collaborating with Luzern eCommerce to create engaging social media posts using thought leadership articles, industry news and topical news.
By aligning with current topics and providing valuable insights, the strategy aimed to position Luzern eCommerce and its executives as an authority in their field. Posts were constructed to create engagement, build credibility and contribute to broader industry conversations.
RESULTS
Between July 2022 and September 2024, TechComms created 315 social media posts for several executives at Luzern eCommerce. These posts were designed to align with each executive’s personal profile and Luzern’s broader strategic pillars. TechComms analysed each post based on performance and adjusted the strategy to ensure continuous improvement throughout the programme.
The results showed executives had an impressive average year-over-year (YOY) growth of 14% in followers. Additionally, each post garnered an average of 700 impressions and 15 likes per post, which illustrated consistent audience engagement.
CLIENT TESTIMONIAL
TechComms has played a crucial role in strengthening our executive presence on social media, helping us engage with our audience in a meaningful and impactful way. Their strategic approach to content creation and thought leadership has not only elevated our visibility but also positioned our leadership team as trusted voices in the industry.
The results speak for themselves—consistent engagement, follower growth, and a stronger connection with our network. We highly value TechComms’ expertise and dedication in driving our social media success.
Orla Power, Director of Marketing, Luzern eCommence
