Analyst relations (AR) can play an instrumental role for B2B tech brands that are working to create a successful thought leadership programme. Building strong relationships with the analyst community can provide your business with industry insights, actionable feedback, and valuable analysis. Here are three tips for making the most of a B2B analyst relations programme.
- Identify analyst groups to target. Look into the analysts that cover your industry to understand what they are focused on by evaluating their published research notes and reports. If you think your company can contribute in a meaningful way, reach out with a targeted pitch that details why you believe a briefing would be complementary for both the analyst(s) and your industry.
- Determine clear objectives for working with analysts. Understand analyst firms’ practice areas and decide how your brand could partner with them to provide insights. It’s not all about being included in a reports, such as Gartner’s Magic Quadrant. It’s about focusing your efforts on building relationships that will be beneficial to your brand and your customers.
- Use analyst research across marketing and PR channels. Work with analysts to secure relevant quotes for content such as blogs, partner with them to host informative webinars and events ahead of the event, and include their expert commentary in event releases.
We work with B2B tech brands to build analyst relationships that matter and make a difference to how they market and promote their company to customers. We spend a lot of time creating pitches and overseeing briefings that create long-lasting relationships. We’re especially versed in securing analyst briefings at Mobile World Congress (MWC) where we bring together analysts and our clients to discuss digital connectivity innovations. We can help prepare a MWC strategy that uses AR to effectively enhance your thought leadership position. Contact us for more information.
