Our last few blogs have focused on messaging and PR strategy for Mobile World Congress (MWC). But we can’t forget how important it is to create compelling multimedia content to show at your booth and in-person or online meetings with customers, media, and analysts.
Interactive videos, live streams, and demos are a must for increasing engagement and letting your target audiences see your technology and innovation in action.
Our team can work with you to create visually compelling stories that are shareable and put your brand in the best light possible – it can be very impactful in helping you cut through the noise at large events like MWC.
By investing in paid video opportunities with recognised telecom publications – such as Telecoms.com, Mobile World Live, Total Telecom and Telecoms TV – can offer your brand several benefits:
- Access to a highly targeted audience: Key telecom publication readership can include telecoms and technology industry leaders, industry analysts, influencers and potential prospects from across the globe.
- Increase brand visibility alongside a credible publication brand: Collaborating with an influential publication will help your company enhance its brand reputation and increase visibility in a highly competitive space.
- Increase engagement opportunity: Video is an excellent platform for visual storytelling and can be prominently displayed enabling the company to reach more views.
- Demand and Lead Generation: A video can often be reused to target existing clients and new prospects by following up with individuals who viewed the content, providing actionable business opportunities.
- Longevity: Videos can be repurposed after the event in social media campaigns for example or placed on a company website. Most partnerships with a publication ensure that the video can remain as an accessible tool after the event – extending its impact.
An example of paid video activities at MWC can include on-screen remote video interviews or on-side video interviews with Mobile World Live, for example, to executive thought leadership interviews with some other publications. At TechComms, we can advise on the paid video opportunity that will best meet your PR goals at MWC. Contact us for help creating engaging interactive content for both online and on-site at MWC.
