Tips for creating a winning PR strategy for MWC Barcelona

The biggest brands in telecom and connectivity attend Mobile World Congress (MWC) to show off the industry’s most disruptive and transformative technological advancements. The show’s keynotes never disappoint, and sessions are informative with innovation on full display. Key themes continue to focus on how embedded AI and generative AI are changing the game for the telecommunications industry. Digital connectivity is ever more pervasive as companies continue to rollout 5G and Advanced-5G, setting the stage for an exciting future for human connections.  

As you prepare for MWC Barcelona 2025, we recommend aligning your messaging strategy around trends in AI and 5G. Establish a strong point of view so you can meet with journalists and analysts at the event and have something to add to the ongoing conversation about how these technologies are impacting the way we live, work, and play. Think strategically about the key messages you want to communicate around AI and 5G, and what announcements you could make, timed with the event.  

Our team is ready to help create a messaging strategy for MWC that will touch on key trends while spotlighting your product innovation and company news for maximum media coverage. We’ll work closely with you to position your technology solutions and services to help you stand out. Contact us.