Mobile World Congress (MWC) is easily one of the most important and influential industry events of the year. More than 100,000 attendees and 2,700 exhibitors were at this year’s MWC Barcelona—the flagship event of the MWC series. With MWC events happening all over the world, including MWC Las Vegas that took place this week, telecom and IT brands need a strategy for making the most of their presence.
Your B2B Tech PR agency partner plays an important role in helping to make sure MWC is a success for your brand. From supporting the creation of a media and analyst relations strategy for the event, coordinating outreach to key media and analyst targets, creating content around new product announcements, including press releases, and arranging on-site media/analyst briefings, your PR team can manage pre-and-post outreach and attend the show to coordinate all PR and AR-related activities at the event.
To stand out, brands need to plan months in advance what product and company announcements they’ll make just prior to or timed with the event. These will be key for attracting media/analyst attention and securing briefings with company spokespeople at MWC.
How TechComms can help you get ready for MWC
Our team can secure the key meetings you need with journalists and industry analysts to establish your brand as a thought leader. We follow a proven process for ensuring media and analyst meetings at MWC are a success. It’s based on decades of experience working with our telecommunications and IT clients to create compelling announcements and messaging that will set your brand apart. We handle organising the briefings and coordinating the schedules as well as taking care of any follow-up.
Strategic press announcements are another key element when planning for MWC. A major company milestone or product news can help you generate a lot of media attention prior to the event and entice journalists and analysts to set up meetings at MWC to learn more. Our team can help craft press releases that will create genuine excitement for your brand.
It’s never too early to start planning for MWC Barcelona 2025. Let us help you develop an events strategy to navigate the competitive media landscape of MWC and support your B2B PR goals. Contact us to learn more.
