Uygar is a behavioural economist with more than 12 years’ experience in both the academic and professional fields. He completed MSc Research on marketing at the University of Birmingham and has published his thesis.

Uygar has vast experience in applying behavioural economics principles to various marketing channels (marketing, UX, social media and social media ads). He has a strong background in successful campaigns created with behavioural economics principles.

Uygar has experience across several industries, including technology, automotive, renewable energy, fashion tech and luxury industries.

He hosts ‘Behavioural Economics’ events at WeWork offices in London once a month.