Alison has worked in IT and Telecoms for over 18 years and has a wealth of PR and AR experience from an agency and in-house perspective. She has worked across a variety of sectors including mobile, security, hardware and software and has also managed campaigns in verticals such as Utilities and Government.

On the agency side, Alison has worked for Weber Shandwick, Nelson Bostock Communications, Harvard and Sunesis AR. Clients have including Azzurri, CSC, Compaq, Fiberlink, Finjan, HP, Sunrise Software and Vodafone.

Her work has involved leading Media and Analyst tours, implementing social media campaigns and writing press releases, newsletters, case studies and bi-lined articles. She has also managed product launches and prepared clients for media and analyst interviews.

Coverage highlights have included case studies published by analyst house Ovum and articles in National media and trade press such as the Financial Times, Computing and PC Pro.

Alison has worked in-house in the press office at Vodafone working daily with journalists and analysts, resulting in excellent Industry contacts. As well as managing queries and acting as a company spokesperson, her responsibilities included developing communications strategy and organising briefings around business developments and product launches. She also focused on ensuring that analyst houses included Vodafone’s key messaging in reports read by journalists and customers.

A keen writer, Alison started her career at Virgin Media (formerly NTL) working as part of the Internal Communications team, writing the internal newsletter and contributing to other employee communications.