We are absolutely delighted to share the news that TechComms has been nominated as a finalist in the ‘Communicating about Customer Engagement’ category of The Peers Awards.
The Peer Awards, and in particular the ‘communicating about customer engagement’ category, has provided a great opportunity for us to enter our work on behalf of one of our clients – UK tech startup, GoInStore.
GoInStore have a fantastic product – a unique augmented reality retail shopping experience and we, the team at TechComms, were given the privilege to launch their brand and product into the UK market. This gave me the perfect opportunity to share some of the great work the team has completed and the impact of the project, the innovation within this and thoughts of inspiration to share with my peers.
TechComms launched GoInStore into the UK market by implementing a strategic communications plan which included analyst introductions and media exposure to generate leads, increase client confidence in the business, and create investor interest.
TechComms’ objective was to maximise GoInStore’s brand awareness and its’ strong customer engagement ethos – achieved by implementing a media mix strategy, with a targeted approach focused on client news, partnership stories and securing commentary to position the founders as thought leaders in the retail tech, augmented reality and virtual reality technology spaces.
Results included an increase in sales enquires and national press coverage within three months, regular industry trade and vertical print mentions, broadcast and online press coverage.
It is an honour to be recognised for our achievements, in particular by the other finalists of The Peer Awards shortlist and we look forward to continuing to share innovative ideas within this prestigious community.