Driving pipeline, increasing leads and achieving campaign success is a complex area of marketing to master – with over 20 years’ B2B marketing experience, Paula has a proven track record of delivering successful strategic marketing campaigns in the enterprise ICT space. With a focus on delivering ROI, her experience includes developing and aligning marketing strategy, full persona and solution based programme delivery, behavioural based nurture programmes and leading successful teams across a broad range of projects. Paula’s areas of expertise in the demand generation has resulted in her becoming recognised as a global marketing leader. She is a regular speaker at key industry events, including ON24’s Webinar World, the SiriusDecisions EMEA Summit and other marketing leadership events and webinars.
Paula Morris
Driving pipeline, increasing leads and achieving campaign success is a complex area of marketing to master – with over 20 years’ B2B marketing experience, Paula has a proven track record of delivering successful strategic marketing campaigns in the enterprise ICT space. With a focus on delivering ROI, her experience includes developing and aligning marketing strategy, full persona and solution based programme delivery, behavioural based nurture programmes and leading successful teams across a broad range of projects. Paula’s areas of expertise in the demand generation has resulted in her becoming recognised as a global marketing leader. She is a regular speaker at key industry events, including ON24’s Webinar World, the SiriusDecisions EMEA Summit and other marketing leadership events and webinars.