Crisis communications can be very challenging, and it can take an enormous emotional toll on the people doing the work. When you’re managing a brand in crisis or dealing with a misinformation campaign, the pressure can be relentless. Therefore, it is important to consider the following points when managing communications during a crisis.
How to spot burnout. Communication professionals are on the front lines, and that means their wellbeing could be impacted. Stress doesn’t always show up with a neon sign. It can look like irritability, fatigue, indecision, or withdrawal. Learn to recognise the early warning signs and check in with your team often. Crisis mode is all-consuming, but it shouldn’t mean ignoring how your team might be experiencing it.
Be supportive in all scenarios not just when you’re in crisis mode. Create a culture where it’s okay to speak up and ask for help. Encourage peer support, offer mental health resources, and make a focus on wellbeing a priority for your team.
Lead with empathy. Think about how your team managed through the experience. What support worked? What was missing? A comprehensive post-crisis review can help focus your attention on ways to better protect your team’s wellbeing the next time you’re facing a crisis.
Future-proof your business with crisis planning
TechComms and Continuity Through Planning (CTP) have launched a 12-month training programme designed to equip MSPs, vendors, and channel leaders with the tools to lead through crisis, protect reputation, and communicate with confidence.
Learn more about the programme and register here.