CAMPAIGN HIGHLIGHTS
1. 550+ UK&I articles delivered, reaching 200M+ audience across 2023–2025.
2. DattoCon EMEA boosted visibility: 30+ interviews, 20+ articles annually.
3. DattoCon EMEA boosted visibility: 30+ interviews, 20+ articles annually.
BACKGROUND
Kaseya is the leading global provider of AI-powered IT management and cybersecurity software. Through the Kaseya 365 platform, IT teams gain a unified, end-to-end solution for infrastructure management, endpoint security, data protection, and operational efficiency. Serving nearly 50,000 MSPs and IT departments across more than 170 countries, Kaseya’s portfolio includes trusted brands such as Datto, Unitrends, IT Glue, ConnectBooster, Spanning Cloud Apps, RapidFire Tools, and more. Headquartered in Miami, Florida, Kaseya is privately held with operations in more than a dozen countries. To learn more, visit www.kaseya.com.
OBJECTIVE
TechComms was tasked with creating and executing a comprehensive public relations (PR) and analyst relations (AR) strategy to:
- Build long and trusted relationships with tier 1 channel, security and business computing journalists and analysts, including firms such as Canalys and Omdia.
- Position Kaseya executives as industry leaders through commentary, features, and thought leadership articles.
- Amplify earned coverage via organic social content posts for digital marketing.
Following Kaseya’s acquisition of Datto in 2022, TechComms was charged with creating and promoting a unified brand story for Kaseya and Datto as one integrated company
STRATEGY
- Media Relations & Thought Leadership:
- Created compelling messages, thought leadership content, and crafted media pitches to achieve PR objectives.
- Positioned executives as industry leaders through media interviews, thought leadership article placements, award entries, newsjacking, and feature commentary.
- Analyst Relations Programme
- Built relationships with key analysts to influence and shift market perceptions and position the company as a leading innovator.
- Strategic Events Support
- Ensure consistency with messaging when targeting and setting up engagements for executives at industry and Kaseya-led events, such as DattoCon and Connect Local.
- Social Media Amplification
Amplify earned media articles by creating organic social posts for Kaseya’s social media platforms to help build awareness.
RESULTS
PR and Media Relations – Measurable PR Impact
- 550+ original articles secured across the UK & Ireland between 2023–2025, spanning thought leadership, product announcements, interviews, and features.
- Coverage achieved a total reach exceeding 200 million, across top-tier security, channel and business computing media in the UK&I.
- At each annual DattoCon EMEA event, TechComms secured:
- 5+ press and analyst attendees per year.
- 30+ executive interviews annually.
- 20+ original articles following event outreach.
Brand & Market Positioning
- Strengthened Kaseya’s visibility post-Datto acquisition by delivering a unified brand narrative across media, analysts and events.
- Positioned executives as industry leaders through regular commentary, award wins, event speaking opportunities, and high-value interviews.
- Influenced perception across analysts covering security, channel, SMB, and IT operations, with several key analysts identified as strong advocates.
- Continuous AR and PR activity contributed to Kaseya securing accolades such as Software Company of the Year (Technology Reseller Awards 2025).
Strategic AR Outcomes
- Elevated awareness of critical products, such as Kaseya 365 across major analyst firms.
- Identified clear perception-shift opportunities, enabling Kaseya to prioritise targeted analyst engagement for 2025.
AR – Quantified Impact
- 73 analysts contacted globally, with a 38% acknowledgement rate and 27% full engagement rate, significantly above typical AR audit benchmarks.
- Engagement included analysts from 10 leading firms across the US, EMEA, and APAC, ensuring balanced global insights.
- 24% of analysts expressed interest in learning more about Kaseya’s audit & compliance solution, identifying a clear growth opportunity.
- Multiple analysts rated Kaseya solutions 8–9/10 in likelihood to recommend, demonstrating strong third-party validation across its solutions.
CLIENT TESTIMONIAL
“Shortly after our acquisition of Datto, TechComms delivered a cutting-edge, and actionable programme, and we retained them as the UK PR agency for Kaseya. The TechComms team not only met our mutually agreed upon goals, they consistently exceeded expectations. They developed a robust PR strategy that raises Kaseya’s our profile among the media and analysts alike, ensuring the brand and executives are widely recognised as leaders in the channel space.”
“Regardless of the task, the TechComms team proved exceptional in delivering high quality and wide-spread reach across tier 1 publications. In a short amount of time, TechComms raised Kaseya’s brand awareness and gave the company a platform that has increasingly put its technology and solutions in the spotlight in the UK&I.”
Xavier Gonzalez, Chief Communications Officer, Kaseya
“While already a regular speaker at industry events, TechComms was tasked to raise executive profiles even further. Key to their success was to promote Kaseya speakers at industry events and increase our press and analyst coverage.”
“Working tirelessly to secure media interviews, analyst briefings, and press coverage around Kaseya events; the TechComms team helped to raise my profile as one of the industry leaders in the channel. Not leaving a stone unturned, Kaseya is now represented at nearly every relevant industry event, speaks with analysts on a frequent basis, and receives continued press coverage.”
Greg Jones, Senior Vice President of MSP Enablement, EMEA and North America, Kaseya
“Held on an annual basis, DattoCon EMEA is one of the largest events Kaseya hosts in the region. With countless moving parts, the success of this event relies on months of preparation and flawless execution. Each year, the TechComms team rolls up their sleeves to give us the support needed. From managing and hosting all press and analyst briefings, providing executive coaching, and managing hospitality, nothing is too difficult or time consuming for Rahme and her team to handle.”
“In addition to their unwavering assistance with DattoCon EMEA, we’ve relied on their expertise to help promote Kaseya and its products. By building rapport between our executives and press and analysts, our brand is now held in the highest regard.”
Alix Knice, Senior Communications Manager, Kaseya
“As I’m fond of saying, ‘every organisation has its own dynamic story to tell’, and as the Kaseya analyst relations lead, our story needs to be heard by the industry’s top-tier analysts. By partnering with an agency whose roots are in AR, TechComms were able to provide both a regional and global strategy, as well as programmes and processes for managing and measuring analyst interactions.”
“In 2024, TechComms created Kaseya’s first AR perception audit, which has helped us stay laser focused on analyst interactions. Thanks to TechComms’ outreach practices, we had numerous analysts in attendance at our most recent global European conference and at our smaller customer meetups in London.”
Heather Malec, Senior Director, Marketing Communications, Kaseya