In crowded and fast-moving technology markets, visibility alone isn’t enough. To lead, brands must earn trust, shape perception, and consistently demonstrate value to the audiences that matter most – media, analysts, and the wider ecosystem.
TechComms was appointed to design and execute a comprehensive PR, media relations, content and analyst relations programme that would:
Build long-term relationships with tier-one channel, security and business computing journalists
Strengthen engagement with influential analyst firms, including Canalys and Omdia
Position Kaseya’s executives as trusted industry leaders
Amplify earned coverage through coordinated social media activity
At the heart of the programme was a clear goal: establish Kaseya as a single, integrated market leader, while maintaining momentum across media, analysts and events.
Consistent Engagement, Measurable Impact
Through sustained media outreach, thought leadership, analyst engagement and strategic event support, TechComms delivered a programme built for long-term impact — not short-term spikes.
Between 2023 and 2025, the campaign secured over 550 original articles across the UK & Ireland, generating a combined reach of more than 200 million. High-impact coverage spanned executive interviews, product announcements, thought leadership and feature commentary across leading channel, security and business technology titles.
Major industry events, including DattoCon EMEA, became a cornerstone of the programme, with TechComms managing press and analyst briefings, executive interviews and on-site engagement — consistently resulting in dozens of interviews and follow-on articles each year.
Shifting Analyst Perception
Alongside PR, TechComms led a structured analyst relations programme designed to influence perception and deepen engagement. This included Kaseya’s first AR perception audit, targeted analyst outreach, and prioritised engagement based on clear market insights.
The results exceeded industry benchmarks, with strong engagement rates, positive sentiment, and multiple analysts rating Kaseya solutions 8–9 out of 10 for likelihood to recommend — providing powerful third-party validation.
A Platform for Long-Term Leadership
Beyond metrics, the programme helped position Kaseya’s executives as recognised leaders across the channel, security and IT operations landscape, contributing to award wins, analyst advocacy and sustained visibility across the UK & Ireland.
The outcome is a case study in how integrated PR and AR, delivered consistently and strategically, can elevate brand perception and support long-term market leadership.
Read the full Kaseya case study here – Kaseya – TechComms