In a couple of weeks, I will head to sunnier climes in Barcelona to attend the 2018 Mobile World Congress (26 February to 1 March) with two of our clients - Brite:Bill, an Amdocs company and Innovile. MWC is a major industry event for companies in the telecoms space. It’s where exciting new products are launched, industry trends are unveiled and dissected, keynotes from luminaries are legend and networking with the media is at its finest.
While I don’t have any magic shortcuts to securing meetings with the media, I can share the knowledge that it requires perseverance and plenty of planning. For example, my team has been working diligently since late December 2017 to invite media to meet with our clients and have been working closely with them to develop an exciting line-up of product news and insights to share at their stands.
I’m so pleased to be attending with our two clients exhibiting at the event; what they have to offer to operators is truly groundbreaking.
Brite:Bill, An Amdocs company, is transforming the way service providers present and manage billing communications. They are helping service providers transform traditional cold notifications and demands for payment into customer centric and engaging communications. Brite:Bill customers are now able to present billing information in an easy-to-read, visually appealing, non-technical (no jargon!) way so people can understand their billing statements and actually glean helpful information from their bills (e.g., their service utilisation, other offers they could take advantage of to reduce their monthly charges). Brite:Bill is really turning the billing experience on its head and isn’t it about time?
At MWC, Brite:Bill will be presenting their recently announced new platform for corporate customers, Brite:Bill Corporate version 5.0, a powerful platform for telecom service providers that combines bill presentment and advanced analytics capabilities for enterprise customers on one single platform. Business customers get the insights they need through tailored analytics and customizable dashboards to easily understand costs and service usage through beautifully rendered, easily understood graphs, tables and alerts.
Innovile is an innovator of optimised network management solutions. Leading mobile network operators, including Vodafone, Turkcell and ALBtelecom, use Innovile’s flexible and powerful solutions for self-organising networks (SON), performance management and configuration management. Why is this important? Because today’s operators need real-time network intelligence to maximise the capacity of their next-generation networks (prepare for 5G), stay five steps ahead of any potential network issue and boost efficiency so their subscribers have the best network and data performance on the market. And Innovile technology is how they can make that happen.
At MWC, Innovile will be presenting their flexible SON solution. Operators should not need to rely on just one SON scenario; the team can explain how pre-defined scenarios can be developed quicker than you can imagine. They will also share their insights on how to overcome changing operator issues with 5G on the way and the potential of machine learning to enhance decisions.
Check out the full agenda here. If you’re planning to attend, please let me know @TechComms_
I’d love to catch up and hear your thoughts about the show. You can follow the event on Twitter #MWC2018.
Thank you to my clients for inviting me, my dynamo team for their hard work to prepare for MWC and the gracious analysts and media for agreeing to meet with these two companies at the event.
See you there!
TechComms are very excited to be attending Mobile World Congress (MWC) next week. For us, MWC is one of the most influential shows of the year, dictating the mobile industry trends for the next 12 months. A must attend show for anyone working in the industry, we are looking forward to seeing the latest innovations and meeting with the leaders in this space.
At TechComms we work with several clients in the mobile industry and this year we will be representing one of our clients Brite:Bill, an Amdocs company that provides a customer-centric bill presentment and communications software which enhances the existing billing systems of Service Providers and greatly improves online interactivity and customer experience. Brite:Bill will be exhibiting at the show in hall 5, stand #5K21, so please pop by to say hello!
As several trends start to emerge ahead of the show, we can get an idea of what is likely to impact revenue and strategy for the year ahead. We are particularly interested in major trends identified by an Ovum preview whitepaper such as the increased focus on IoT, chatbot apps and digital payment and retail banking technology. Ensuring that we take full advantage of the extensive MWC programme, we will be taking the opportunity to further develop our skills by spending time in the following zone pavilions in the main exhibition areas: NFC & Mobile Money, Internet of Things (IoT) and Innovation City (mobile-connected products). In taking the opportunity to listen to the leaders that are driving innovation in these areas, we can take our key learnings back to our clients.
The mobile industry continues to develop at an incredibly fast pace as consumers continue to expect more from their providers. But with that comes many opportunities for growth, which will be highlighted in the MWC programme.
We are absolutely delighted to share the news that TechComms has been nominated as a finalist in the ‘Communicating about Customer Engagement’ category of The Peers Awards.
The Peer Awards, and in particular the ‘communicating about customer engagement’ category, has provided a great opportunity for us to enter our work on behalf of one of our clients – UK tech startup, GoInStore.
GoInStore have a fantastic product – a unique augmented reality retail shopping experience and we, the team at TechComms, were given the privilege to launch their brand and product into the UK market. This gave me the perfect opportunity to share some of the great work the team has completed and the impact of the project, the innovation within this and thoughts of inspiration to share with my peers.
TechComms launched GoInStore into the UK market by implementing a strategic communications plan which included analyst introductions and media exposure to generate leads, increase client confidence in the business, and create investor interest.
TechComms’ objective was to maximise GoInStore’s brand awareness and its’ strong customer engagement ethos – achieved by implementing a media mix strategy, with a targeted approach focused on client news, partnership stories and securing commentary to position the founders as thought leaders in the retail tech, augmented reality and virtual reality technology spaces.
Results included an increase in sales enquires and national press coverage within three months, regular industry trade and vertical print mentions, broadcast and online press coverage.
It is an honour to be recognised for our achievements, in particular by the other finalists of The Peer Awards shortlist and we look forward to continuing to share innovative ideas within this prestigious community.