Gain analyst mindshare and remain at the centre of analyst conversations.
Analysts are absolutely critical in the technology procurement cycle. Often CTOs and sometimes even CFOs will consult analysts for insight and advice before investing in a new solution for their company.
Therefore, it is critical that analysts are treated with great care and their information needs are met to the highest standard. Too often, AR is treated as a complimentary service to PR; it’s a discipline in its own right which requires a specialised skill set.
TechComms can offer a full programme of b2b analyst relation services, including identifying key analysts, managing input into key research projects, briefings and product launch activities such as pre-launch conditioning and seeding the market to keep your company top of mind.