The TechComms team has the specialist skillset to manage your analyst relations programme. We will ensure information needs are met to the highest standards, keeping you at the centre of analyst conversations.
Analysts are absolutely critical in the technology procurement cycle. Often, CTOs and sometimes even CFOs will consult analysts for insight and advice before investing in a new solution for their company. Therefore, it is critical that analysts are treated with great care and their information needs are met to the highest standard.
Too often, AR is treated as a complimentary service to PR; it’s a discipline in its own right which requires a specialist skill set to manage. TechComms can offer a full programme of analyst relation services including identifying key analysts and building target lists, managing research schedules and ensuring promoting in relevant reports.
Building on our existing relationships with technology analysts, we will ensure target analysts are kept up-to-date with regular briefings, and will provide extensive support for big news announcements, keeping you top of mind.